With the rise of new builds being developed throughout New Zealand, 3D rendering is fast becoming a new way to create exceptional visual experiences for potential buyers before the project has even been completed. 

But what is 3D rendering?

3D rendering is a new technology that turns a 3D model of a property into a 2D image. These designs capture the interior and exterior of the property in a photorealistic and detailed manner. In fact, more and more buyers are purchasing million-dollar properties off the plan, making 3D renders incredibly crucial in communicating what the end product will look like. 

So, how does 3D rendering benefit real estate agents?

what is 3D rendering

1. Perfect for storytelling

With 3D rendering, potential buyers can form more of an emotional connection with the property than they can with blueprints and plans. That’s because 3D renders include intricate details such as texture, light, colour and shadows to bring the property to life. What’s more, these renders will allow you to showcase materials, appliances and overall design of the home. This easy-to-digest visual will prompt potential buyers to envision themselves living there. 

Additionally, exterior renders can highlight the surrounding area i.e. gardens, roads, green spaces and parking. This helps ignite potential buyers’ imagination and drum up interest in the project. 

2. Attractive and aesthetically pleasing

High-quality 3D renders are immersive, eye-catching and pop off the screen (and page). These 3D visualisations are perfect at highlighting the most beautiful aspects of a home and communicate its biggest selling points. This will help draw in a large number of views and potential buyers. 

3. Close that sale

3D renders make for fantastic marketing as they’re versatile and can be used in a range of marketing materials, such as brochures, magazines and digital marketing. By attracting the attention of more buyers, 3D renders can increase agents' ROI and finally close that sale.