The Google Display Network is made up of websites you’d know like theguardian, stuff.co.nz and cnn.com. These banner ads allow users to be retargeted with visual ads long after they visit your website.
To gain extra authority by association with these sites, running Discovery campaigns on the display network is also a possibility.
Native ads reach the most people across Google's network. They are automatically generated in multiple formats from your selection of images and headlines. Ads are promoted based on their performance.
Reach the passive audience who aren’t trawling the portals every day and only pay on clicks not impressions